How to market a feature as if you were asking for feedback – A Linkedin Case Study

How to get the audience to start interacting

And commit to something against his wishes!

as fucked up as this looks this uses a design principle to hack into the human psyche

Normally I may not care about what formats the video courses are on LinkedIn

Heck, I don’t even care about these video courses because I don’t feel that they have any value to offer!

But the moment they structure it like a quiz now I start feeling the need to prove myself! And I participate (Because that’s the design of quizzes! When you see anything that looks like a quiz you want to get it right)

Once I participate they have won!

I have given them the attention that they were so desperately looking for!

And if it matches my needs I will look further and that’s when they start retargeting!!