How to get the audience to start interacting
And commit to something against his wishes!
as fucked up as this looks this uses a design principle to hack into the human psyche
Normally I may not care about what formats the video courses are on LinkedIn
Heck, I don’t even care about these video courses because I don’t feel that they have any value to offer!
But the moment they structure it like a quiz now I start feeling the need to prove myself! And I participate (Because that’s the design of quizzes! When you see anything that looks like a quiz you want to get it right)
Once I participate they have won!
I have given them the attention that they were so desperately looking for!
And if it matches my needs I will look further and that’s when they start retargeting!!
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