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A Simple Change can Turn Horrible into Cute

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How do you turn the horrible, heck abominable 16% interest rate to acceptable, or even desirable?

Call it 1.25% p.m. instead of 16% per annum

Call it 20% discount, instead of Rs. 2 off

About Rahul

Marketing Junkie.
My daily idea count outnumbers my total hair count.

Now look at the profile picture again and smile...

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